THE HEART OF COUNTRY CLASSIC AUCTION

A deeply impactful moment at Country Classic Auction (CCA), the Make a Difference Appeal (MADA) shines a spotlight on a featured cause in urgent need of support. This year, the appeal will focus on supporting mental health care for patients and families at London Health Sciences Centre.

During MADA, the audience is drawn in by a dynamic presentation, followed by a heartfelt grateful patient story at centre stage. The powerful testimony illustrates the life-changing impact of the program, inspiring guests to see how their contributions can truly make a difference. The auctioneer then calls on attendees to show their support. Bid card after bid card wave upwards in generosity. Every dollar raised during the appeal goes directly to the beneficiary program, leaving an immediate and lasting impact on patients and their families.